Vision

ICAN brings together organizations and highly talented producers, internationally recognized scientists and key business, education, and legal leaders to achieve six major objectives:

· Present compelling stories that probe the interfaces among science, technology and society

· Explore the multifaceted issues and subtle nuances that enrich the process of scientific discovery

· Tell the stories of science and technology in a language that is accessible to non-traditional science learners

· Use a media mix that promises the most effective communication of today's complex scientific and technological developments

· Focus on the scientific, technological, social, ethical and legal considerations that inform both personal and public decisions

· Provide the credibility of peer-reviewed scientific content

ICAN professionals share a common sense of purpose. Their diverse backgrounds and deep roots into the scientific and business communities guide their approach.

· ICAN’s broad expertise brings in-depth analysis to the leading issues in science and technology, economics and business.

· ICAN’s approach embraces the complex ideas of today’s scientific endeavors, translating them into images and language accessible to all.

· ICAN’s credibility opens access to the scientific and business communities, assuring early recognition of discoveries and changing views.

· ICAN’s familiarity with diverse learning styles underlies a commitment to designing multi-dimensional communication strategies.