ICAN's Vision

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ICAN brings together organizations and highly talented producers, internationally recognized scientists and key business, education, and legal leaders to achieve six major objectives:

·         Present compelling stories that probe the interfaces among science, technology and society

·    Explore the multifaceted issues and subtle nuances that enrich the process of scientific discovery

·   Tell the stories of science and technology in a language that is accessible to non-traditional science learners

·    Use a media mix that promises the most effective communication of today's complex scientific and technological developments

·     Focus on the scientific, technological, social, ethical and legal considerations that inform both personal and public decisions

·    Provide the credibility of peer-reviewed scientific content

 

ICAN professionals share a common sense of purpose.  Their diverse backgrounds and deep roots into the scientific and business communities guide their approach.   

·         ICAN’s broad expertise brings in-depth analysis to the leading issues in science and technology, economics and business.

·         ICAN’s approach embraces the complex ideas of today’s scientific endeavors, translating them into images and language accessible to all.

·         ICAN’s credibility opens access to the scientific and business communities, assuring early recognition of discoveries and changing views.

·         ICAN’s familiarity with diverse learning styles underlies a commitment to designing multi-dimensional communication strategies.